Icon Hair is a successful and well established salon in Chester, combining the finest stylists and

professional products from Wella Professionals and ghd.

They wanted a new brand identity to take the salon forward as part of a

business growth initiative and with the help of bigpencil, that's what they got.

bigpencil redesigned the Icon Hair logo and all associated brand elements.

The new design has been carried through into Stationery, Marketing & Promotional material,

and Point of Sale, all designed and produced by bigpencil.

The new brand has been in place for just over a year now and has made a real impact

on the business. The number of new clients has increased rapidly as well as the number of

returning clients since the brand relaunch.