bigpencil offers a range of high quality design for print and online creative services.
Our talented design team can furnish you with professional and creative treatments for all of
your corporate collateral.

NEW!

Not only can bigpencil create stunning designs for your collateral, they can print it too.

visit www.bigpencilprint.co.uk for details and prices. Order online and get your print delivered to your door.

Branding

What is a brand?
A brand is all the positive attributes, both tangible and intangible, that spring to mind around the brand name.
It’s a promise of what you can expect from that product, service or experience. It can express what you think,
how you feel and what you want to say about yourself.

Why brand?
A brand adds value to what you offer, it can make you stand out from the crowd, it can build relationships
with your customers. Product features are important but competitors can quickly copy them. It’s often the
emotional attributes that differentiate you and are more sustainable.
Consumers are willing to pay more for branded goods than unbranded ones.

How do you create one?
Brands are built on the basis of a big idea. In order to be successful the big idea must come from the heart,
if you don’t believe in your big idea who else will?

The big idea together with other key ingredients define what the brand stands for, where it is going and
how it will get there.

Communication is everything. If you are not clear in communicating what your brand is about, how do you
expect others to understand and connect with it? Remember, keep it clear.

Your brand, and the idea behind it, must be taken through into everything that you do, your communications,
products and services, environment and behaviour and guidelines for it's use should be clearly defined.

A few questions to get you thinking about your brand:

What do you stand for?
Are you clear on what you stand for?
Do your employees and customers know what your brand stands for and where it is going?

Who are you?
How would you describe yourself in a way that is completely distinct and defined.
What hard and soft evidence do you have to make this credible?

How do you make a difference?
What individual things are you doing that define you as different in the eyes of your customers?

How can you stand out?
What could you do to really make your Big Idea have impact? (Think about all the brand touchpoints and
the people/suppliers involved in delivering the brand experience, what could they do to spotlight the idea.)

Where is the brand a broken promise?
Where do you fail to deliver and what can you do about it?
If you are unsure of the answer to any of these questions perhaps you should be thinking about your brand.

Stationery
Your corporate identity can be developed into a full range of stationery materials –
from letterheads, compliment slips to business cards, proposals and quotations.
The stationery design can be produced as DTP finished Artwork ready for print or can be
made available as a Microsoft Word template.

Brochures
bigpencil has a wide range of solutions to fulfil your promotional collateral
requirements. We can produce a traditional brochure, including the design visuals, layout,
graphics, images and any photography required. Brochure PDFs can also be produced for
instant download from your web site.

For marketing flexibility, a popular choice is a corporate folder with high quality inserts that
can be changed as required. bigpencil also has the capability to put your
brochure and inserts online to be viewed on the web, emailed to or downloaded by prospective
clients or output to internal or external printers.

Copywriting
If you require copywriting for any of your marketing publications including advertising,
brochures and direct mail, bigpencil can provide you with a copywriting service.
We can either produce the copy on your behalf for your approval or work with you to
enhance existing text.

Direct Mail and Email Marketing
Whether you are considering a mail shot or email campaign, bigpencil can provide
you with design concepts, copywriting and production.For a mail shot, this might take the form of a letter,
postcard, mailing device or include a promotional gift.

Promotional and Exhibition Materials
If you are attending a seminar or exhibition or want to send a promotional gift that has
real impact, bigpencil can manage all the design and production for you.
Our services include invitations for exhibitions, graphics panels for stands and inspiration
for, design and sourcing of promotional give-aways.